During my experience at Investec Click & Invest, I had the opportunity to work on various collateral and digital acquisition campaigns, developing a new brand identity for the department.
During the ISA season I designed a series of digital displays, we then tested them against various messaging keeping the eyes on the performances on weekly basis.
We did have the opportunity to work on a digital acquisition campaign on Gmail, generating lead through the Click website.
Another example of a digital acquisition campaign, is the one we designed for the BT. We had the opportunity to brand the user's log-in page background, conducting an A/B testing to understand which design obtained the best impressions and clicks.
Once a client was onboarded, I designed a series of marketing emails to keep the lead engaged with Click & Invest products. The below design was part of a series of 4 emails sent to provide knowledge about the ISA products.
Operational emails are another important piece of communication to keep the client engaged. The below examples was sent to inform the clients about the weekly portfolio performance giving them the opportunity to log-in directly to their profile.
For the variety of the operational emails, I designed different visuals/headers to introduce clients to the email's contents.
Considering Click & Invest a digital product, I designed a range of visuals to engage with clients and potential clients. These elements have been used in the website, emails, digital and social media campaign and various collateral.
Below an example on how the visuals have been used in the Click & Invest website.
We did run various social media campaigns, below an example of a Facebook canvas I designed with the purposes of awareness and leads generation.
The below video shows how the Facebook canvas did come into life.
